Wednesday, April 6, 2011

Subscribers to The New York Times on NOOK to Receive Free Access to NYTimes.com

(Press Release) Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced that all subscribers to The New York Times through NOOK Newsstand(TM) will also enjoy access to the NYTimes.com website. Barnes & Noble customers can already enjoy their digital subscription to The New York Times, reading the daily e-edition content on NOOK Color(TM) Reader's Tablet, NOOK(TM) and NOOK Wi-Fi® eReaders. Coming soon, NOOK subscribers to The New York Times will also be able to access NYTimes.com, The Times's award-winning website, including timely news updates, opinion, blogs, video, interactive graphics and more, at no additional cost.

"We are excited to expand our long-standing relationship with The New York Times to provide NOOK customers with online access to even more great content any time," said Jonathan Shar, Vice President and General Manager of digital newsstand at Barnes & Noble. "Our customers already enjoy access to one of the leading NOOK Newspapers(TM) on their favorite NOOK device, and we believe they'll appreciate the easy access to all of the wonderful online content available at NYTimes.com at no extra cost."

The New York Times continues to be one of the bestselling NOOK Newspapers and, as with other digital periodicals, is available for a risk-free, 14 day free trial for all customers.

"The Times's digital subscription plan was designed to offer access to our high-quality journalism across a variety of platforms," said Yasmin Namini, senior vice president, marketing and circulation, and general manager, reader applications, The New York Times Media Group. "We are pleased be able to offer online access to NYTimes.com as part of the subscription experience for our loyal readers on NOOK devices."

Barnes & Noble customers with current subscriptions to The New York Times through NOOK Newsstand(TM) will be notified via email in the coming weeks with more information on how to enjoy free access to NYTimes.com.

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