Monday, December 13, 2010 Opens

Say goodbye to the days when a handful of publishing giants dominated the book industry, and say hello to an industry where any author can inexpensively make his or her book available to the world, through a new generation of giants -- online retailers of eBooks. But even this new world of eBooks has it’s own set of challenges that keeps the majority of authors and small to medium-sized publishers away from the booming eBook market -- until now. was create by entrepreneur, programmer, and author, Bo Bennett, who realized a major need for this kind of full-service business after struggling with converting his own print book to eBook format in the summer of 2010. “I started out with a leading service that offers free conversion and publication, promising it’s both ‘quick’ and ‘easy’. Before I could upload the book, I had to format it to the company’s exact specifications, following a very lengthy style guide. It took me several days to finish the formatting. I attempted to upload the text of the book several times, only to find the conversion failed the validation tests each and every time, as I had missed some obscure formatting point,” says Bennett. “I tried multiple online tools and services that promised acceptable conversions, but none of them produced a converted file that looked presentable. I was continually plagued with errors, inconsistencies, and funky formatting. If a tech savvy author like me had this much trouble, what hope is there for the typical author who may or may not have a technical background?”

Bennett’s eBook conversion nightmare is not an isolated one. The top retail eBookstores are filled with poorly converted books. Many authors will use automated tools that attempt to convert their source book file into the required eBook file format, not realizing how sloppy the converted file looks and how much of the text or images in the book failed to make it in the converted file. This results in returned eBooks, and worse, negative customer book reviews on the retail sites. “As an eBook lover myself, I may be ‘sold” on the content of a book, but if customer reviews report the eBook is not reader-friendly, I’m not going to waste my money,” says Bennett.

“I created out of my conviction that an author should have an inexpensive, simple, and truly fool-proof way to get their book converted to eBook format, and submitted to the major online retailers fast, so they can start capitalizing on the exploding eBook market,” says Bennett.

For $149, converts books to all required eBook formats, and submits the converted eBook to all the major retailers of eBooks including Apple’s iBookstore,, Sony ReaderStore, Barnes & Noble, Kobo, Borders, the new Google ebookstore and Ingram Digital, which makes the book available to over 32,000 smaller online retailers to sell.

“ combines hands-on review and formatting of the author’s title and the best of automated conversion tools to ensure an overall conversion of the highest quality. We provide peace of mind to our authors and publishers by checking each title on multiple e-reader devices to ensure the eBook looks beautiful,” concludes Bennett.

If you would like more information on, or to schedule an interview with Bo Bennett, please call 978-440-8364 or e-mail bo at ebookit dot com.

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