Wednesday, October 27, 2010

Barnes & Noble Introduces NOOKcolor

Barnes & Noble Introduces NOOKcolor, claiming it will be the ultimate reading experience, featuring:
  • First-Ever Reader's Tablet with Full-Color Touchscreen and Wireless Access
  • Enhanced Graphic Books, Magazines, Newspapers and Interactive Children's Books
  • Amazingly Thin and Portable
  • The Most Social Reading Device Ever Built: Lend, Borrow and Share with Friends
Time will tell how true that claim willl be. Anyway, it sounds really good.

NOOKcolor is now available for $249 for pre-order at and at Barnes & Noble stores tomorrow, and will begin shipping on or about November 19.  Also at the  NOOK(TM) Boutique or display at  Barnes & Noble bookstore, as well as at Best Buy, Walmart and Books-A-Million starting late November.
"With NOOKcolor, we've combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated eReader, and employed a breakthrough color screen technology that will wow customers," said William Lynch, Chief Executive Officer of Barnes & Noble. Added Lynch, "NOOKcolor enables Web browsing over Wi-Fi, music, games and much more, but reading anything and everything in brilliant color is the killer app and squarely the product's focus. At $249, NOOKcolor offers a tremendous value, particularly in comparison to the many other 7-inch tablets coming to market at twice the cost and often requiring expensive data plans.  Most importantly, NOOKcolor is designed for and differentiated by what Barnes & Noble knows best: reading."

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