Thursday, September 2, 2010

Borders Drops E-Book Readers Prices

Borders has dropped the price of its Kobo and Libre e-readers to $129 and $99.99, respectively.
The Kobo was previously priced at $149.99, while the smaller Aluratek Libre eBook Reader Pro sold for $119.

The new prices took effect on Sept. 1. The Libre is available on Borders.com and will be in Borders stores this week; the Kobo is currently available online and in stores. "We're committed to making it as easy as possible for all Borders customers to enjoy eReading," Mike Edwards, chief executive of Borders, said in a statement. "As the demand for e-readers grows, we believe it is important to provide accessibility to a variety of devices. By reducing the price of our best-selling digital devices, we're enabling even more Borders customers to purchase eReaders at a great value."

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